ARE YOU KILLING YOUR CONTENT?
Killing your content is murderously easy. I know you'd never deliberately send your blog to the grave, but how much of a chance are you giving it to live? When estate agents and mortgage brokers first contact us, they're generally disappointed
DOES YOUR ESTATE AGENCY SHOW THE LOVE?
It's Valentines week, but love isn't about just one day a year, and it isn't just for courting couples. Love is addictive. Everyone wants to feel it somehow, and not just for another person. Their home, neighbourhood, and community are all dear to everyone,
TRY THIS HEALTH CHECK FOR YOUR MARKETING
It's World Wellbeing Week, so let's give all your printed and digital content a health check with these 7 quick tips. A typical beginner's mistake is leaving calls to action until the end of articles or missing them out altogether. Not
SEVEN DEADLY CONTENT SINS: ARE YOU GUILTY?
Have you ever wondered what makes a good blog, what makes a bad one, and how you can get more people to read yours? Of course you have! Writing great content is essential if you want to be seen as the go-to
How To Monetise Your Estate Agent Blog
"The blogs are brilliant, Paul, but how do we monetise them?" It's a smart question from a super switched-on estate agent who became a client last week, so today's edition of The Weekly Nugget deals exclusively with answering it. In short, don't
How to keep vendors happy
Things are getting busier: more valuations, more listings, more viewings, more enquiries, more to manage. One of the most important things for any estate agency is keeping its clients onside, which means keeping them informed. There's lots of talk of "adding value"
HOW TO HANDLE RECESSION TALK
To be an estate agent is to be an optimist. It's a great quality. It wins clients, it generates enthusiasm, it makes the day better. Nobody wants a negative estate agent – or a negative team member – at the best
Turn your blog into a listings magnet
Every piece of content you write should be aimed at landlords and sellers, and it's never been easier for estate agents to communicate with local homeowners long before they think about selling or letting their property. But it’s only the
Give homeowners exactly what they want
I saw a comment the other day on Linked In saying that a large corporate agent had conducted a survey among homeowners and discovered that people with property only care about themselves. Now, whether that's the only thing homeowners care
Reignite your social media in a F.L.A.S.H.
Every agent I speak to says something like "we know we should be more active on Facebook or Instagram" but they often have no idea why. They either don't use it themselves; don't know how it works; aren't sure how
SHOULD YOU BE “SWITCHING OFF” OVER CHRISTMAS?
There’s quite a bit of “I can’t wait for the holidays” talk at this time of year, and indeed before most people go on vacation. Given the way it’s often expressed, it’s pretty clear there’s something about with the way
OUT OF SINK: FAIRY & COLGATE IN PROPERTY PHOTOS
I've been studying the photos and videos that estate agents post on LinkedIn to showcase their marketing prowess. What I've noticed are some national trends that shocked me at first, but seeing as they are used by so many estate
Only accept the instructions you want
Do you ever go to a valuation where you don't want the property? Maybe it doesn't fit with your image or your marketplace; maybe it's even decorated in a style you don't want to put on your website? Perhaps it's
What’s the best social media for estate agents?
Should your estate agency be flaunting it on Facebook or inspiring people on Instagram? Should you be tweeting on Twitter, parading yourself on Pinterest or finding another way altogether? The best place to start is to question what you want to
How to hit the jackpot on social media
Social media for estate agents is a bit of a strange area. In the modern world, your Instagram feed or Facebook page have the potential to win tons of new clients and tens of thousands of pounds for a teeny