E-GUIDES & LEAD MAGNETS
A compelling eguide with a great title, compelling content and beautiful presentation is the entry point to your sales funnel and building your email list of local sellers and landlords.
Also known as a subscriber briber, lead magnets have multiple routes of promotion, but the most effective way of getting them to your entire neighbourhood is through a highly-targeted Facebook ads campaign that puts your lead magnet in front of exactly the right people in your catchment area.
We can build a lookalike audience based on the profile of your existing clients and customers, and Facebook will then display the ad to the most relevant people. Other routes include links in your email signature and blogs; posts and stories on your social media channels; links in email newsletters and nurture sequences… You can even make a video promoting the lead magnet and its content, which you can post to your social channels or even in local groups to give you a wider reach.