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SMASH IT ONLINE
WITH BRILLIANT CONTENT FOR
YOUR ESTATE AGENCY.

SMASH IT ONLINE
WITH BRILLIANT CONTENT FOR
YOUR ESTATE AGENCY.

IMPRESS SELLERS & LANDLORDS.
GET THROUGH MORE DOORS.
BE THE FAVOURITE LOCAL AGENT.

Vendors and landlords are checking out your website and social media long before booking valuations.

Snap judgements are the online norm, so it’s essential to make the right first impression.

But it takes loads of time and effort!

  Wouldn’t it be great if your content was written, designed and posted to all your social channels?

Well, it can be.

YOU KNOW YOU NEED A BLOG, BUT...

You’re a busy local agent, your day is full of viewings, valuations and calls, and you don’t have a spare day every week to write.

WOULDN'T IT BE EASIER IF SOMEONE DID IT FOR YOU?

THAT'S EXACTLY WHAT YOU GET
BY JOINING MOVING WORDS

Moving Words is created BY estate agents, FOR estate agents.

With zero effort, you get a regular stream of articles to build a library of insight and expertise so you can position your estate or lettings agency as the go-to local property expert.

Imagine receiving:

1

A freshly-written 1000+ word blog every week to target local sellers and landlords

2

20+ eye-catching images with every article for ready-to-go social media posts

3

Video slideshows for TikTok, Instagram Reels, Facebook Stories and YouTube Shorts

4

Co-ordinated artwork to keep all your social media channels fresh and inviting

5

Area exclusivity – strictly limited to one estate or letting agent per neighbourhood

6

Regular content tips in the exclusive members Facebook group

BEST OF ALL, we upload everything for you,
you don’t have to lift a finger!

EXAMPLES OF CONTENT & STYLE

5
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Buying one or more rental homes can give you additional income now and a plan for financial freedom, but simply owning a property isn’t enough by itself.

 

To be sure of maximising your yield and protecting the value of your portfolio, the financial management of your rental homes is an essential part of being a successful landlord.

 

There are many ways to use buy-to-let funding to optimise the performance of your properties, so if you’re thinking of buying a rental home in YOUR AREA, or you’d like to get the most from your existing lettings portfolio, you’ve come to the right place.

 

We’ve pulled together all the details to help you begin, improve and expand your buy-to-let business for a sustainable and profitable future.

6
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Autumn gets a bad rap as a season for selling your home. It’s always pushed back behind the blossom of spring, the sunshine of summer, and the festive magic of winter.

 

But Autumn is what you might call the hidden gem of seasons to sell. There’s still plenty of activity from buyers, the leaves are turning into a bold and beautiful display of colour, and there are no stressful deadlines like Christmas and school years to meet. Instead, Autumn can be the most relaxed season for starting and planning a move.

 

Even with homes selling quickly, the average timescale for moving home remains around 4-5 months, which gives you all the time and space you need to plan your spring move to perfection without feeling rushed or frazzled.

 

If you’ve been thinking about moving in the spring but thought you should wait until the new year to put your home on the market, this week’s blog is definitely for you. Read on to discover how finding a buyer in the Autumn has given many sellers a surprising and valuable head start.

3
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The holy grail of every buy-to-let property is continuous occupation by high-quality tenants with a market-leading income and a value that increases year on year. None of this happens by itself, and, just with any business, a plan of action is the key to success.

 

Great tenants pay more money for beautiful homes, and you only have to look at new-build properties for proof that new price ceilings can always be set. By offering a home that reflects the earnings and aspirations of professional people, you create a win-win situation: your tenancies last for longer, your property is better cared for, and your buy-to-let is a joy to own with a healthy return to boot.

 

Older homes have the built-in advantage of heritage and character that many tenants desire, but they can fall behind on modern, energy-efficient lifestyles. However, any property can lead the way on design or price, and there’s nothing to stop period homes exceeding the income of newer ones.

7
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Energy prices are rising, utility bills are on the up and legislation around the energy efficiency of rental homes is getting tighter.

 

This background of higher costs and stronger rules, along with the ever-louder conversation around climate change, is making all of us acutely aware of our carbon footprint and how much money we’re wasting on bills.

 

As a landlord, although you probably take pride in your rental property and take energy efficiency seriously, you might wonder whether making improvements is simply an extra cost to you with no benefits. Is it really worth your while?

 

Well, tenants will pay more rent for – and stay longer in – a comfortable, warm and energy-efficient home. Your improvements will also protect the sales value of your property, increase your equity and give you more leverage to refinance and expand your portfolio.

8
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Some questions in life are unavoidable. Aside from whether the chicken or the egg came first, at some point along the line you’ll begin to wonder if your home can evolve with you, or if it’s time to say goodbye and find somewhere new.

 

Moving is a big step and an exciting time, but whether you’re running out of space, looking to downsize or considering a change of location, there’s more to selling your home than just a property transaction.

 

Memories, attachments and neighbours are often difficult to leave behind, and it can become a challenge to separate emotion from logic. Many local homeowners face exactly the same dilemmas as you, so this week’s blog is about starting a conversation.

 

It’s not designed to steer you into selling any more than to keep you where you are, but it will hopefully give you food for thought to reach a decision that’s right for you.

4
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Have you ever wondered why some homes get multiple offers, while others struggle to get even one? It’s rarely down to chance.

 

There’s no such thing as an unsellable home, and every property in every price range has the capacity to generate high levels of interest. Marketing is certainly a factor, but getting the highest possible price comes down to the partnership between you and your estate agent.

 

The advice you’re given around price and presentation, whether you take or leave that advice, and then how your agent performs are the three pillars on which a successful sale depends.

 

Whether your agent is online or on the high street, what truly matters is how they carve out a special place for your home to make you stand out from the rest. So let’s take a look at how you can choose the best estate agent and have a credible plan to find the perfect buyer at the highest price.

FLYERS GO IN THE BIN
BLOGS LAST FOREVER

They’re an eternal machine, working 24/7 for the lifetime of your business.

Everyone’s talking or surfing about property, and you have a massive opportunity to post content that sellers and landlords want to read.

Sharing your knowledge, expertise and insights helps you stick in the minds of local homeowners, LONG BEFORE THEY THINK ABOUT MOVING.

You become a useful and constant companion in their lives: someone they’ll remember when it’s time to use an estate or letting agent.

And with every new post you increase the visibility of your estate or lettings agency and build trust and rapport with your community.

BE THE PROPERTY EXPERT THAT LOCAL HOMEOWNERS CRAVE

Every seller and landlord wants an estate agent they can trust.

 They also start researching agents months ahead of making a decision.

So by posting informed and useful content, you can build an early relationship and become their favourite choice.

And with every article packed with knowledge that only comes from being an experienced estate agent, you can be confident in every word.

We’ve spent 25 years in your shoes!

GET YOUR CONTENT WORKING FOR YOU

Having a well-written and regularly-updated blog gives you so many options.

Beyond your website and social media, the articles are written as ready-to-go scripts so you can make easy videos and never be lost for words.

And the options aren’t only online.

Each blog can be repurposed in multiple ways. Think direct mail campaigns, local newsletters, press adverts, and even flyers.

The sky’s the limit!

INCLUDED WITH EVERY BLOG:

Instagram Squares

TikTok, Reels & YouTube Shorts

Facebook & Twitter Posts

Twitter Banners & Facebook Covers

LinkedIn Banners

Video Slideshows

JOIN A CLUB OF HAPPY CLIENTS

The greatest comfort comes from knowing that whatever you’re about to buy is already loved, adored and effective, so here are some words from a few happy clients.

competent in the inner workings of the industry

"We have been working with Paul now for the past three years. We find his writing to be imaginative and well constructed, and his style fits in well with our own branding tone of voice. He produces articles that are engaging and current, and we often receive positive comments about them from our blog readers. Paul’s own background in property means he understands the challenges faced by estate agents first-hand, so we don’t have to waste time explaining the inner workings of our industry to enable him to write knowledgeably."

you have really understood how we look at things

“We really love that either you just have the same mindset as us, or you have really understood how we look at things, because all of the subjects you have written about & the advice given is exactly what we would say to a landlord.”

ATTENTION TO DETAIL AND FLAIR IS SECOND TO NONE

“I've worked with Paul over the last 10 years. He's taken care of my editorial & blogs and put together our in-house magazines. Through all of this, his attention to detail and the flair with which he expresses himself is second to none. A true wordsmith, his content for estate agents is a great and throughly engaging read. I have no hesitation recommending his services.”

full of brilliant ideas

“We found Paul through his blogs and website in early 2018 and havebeen working with him ever since. As well as being professional, efficient and friendly, he is just full of brilliant ideas.”

AN INNOVATIVE THINKER WHO KNOWS THE INDUSTRY WELL

“Honest, productive, creative and supportive, Paul will meet deadlines wherever and whenever. He knows the industry very well which really helps. And he's an innovative thinker which is great if you want to grow your business.”

competent in the inner workings of the industry

"We have been working with Paul now for the past three years. We find his writing to be imaginative and well constructed, and his style fits in well with our own branding tone of voice. He produces articles that are engaging and current, and we often receive positive comments about them from our blog readers. Paul’s own background in property means he understands the challenges faced by estate agents first-hand, so we don’t have to waste time explaining the inner workings of our industry to enable him to write knowledgeably."

Daniel Nash

you have really understood how we look at things

“We really love that either you just have the same mindset as us, or you have really understood how we look at things, because all of the subjects you have written about & the advice given is exactly what we would say to a landlord.”

Carly Baker

ATTENTION TO DETAIL AND FLAIR IS SECOND TO NONE

“I've worked with Paul over the last 10 years. He's taken care of my editorial & blogs and put together our in-house magazines. Through all of this, his attention to detail and the flair with which he expresses himself is second to none. A true wordsmith, his content for estate agents is a great and throughly engaging read. I have no hesitation recommending his services.”

Simon Stone

full of brilliant ideas

“We found Paul through his blogs and website in early 2018 and havebeen working with him ever since. As well as being professional, efficient and friendly, he is just full of brilliant ideas.”

Lisa Brand

AN INNOVATIVE THINKER WHO KNOWS THE INDUSTRY WELL

“Honest, productive, creative and supportive, Paul will meet deadlines wherever and whenever. He knows the industry very well which really helps. And he's an innovative thinker which is great if you want to grow your business.”

Vince Laurella

MOVING WORDS IS ONLY AVAILABLE TO
ONE AGENT PER POSTCODE.

To be the only agent in your neighbourhood with a stream of Moving Words, pick your plan below and check to see if your postcode is still available.

ONCE YOU'RE IN, YOUR COMPETITORS ARE OUT!

NO-QUIBBLE 30-DAY MONEY-BACK GUARANTEE

JOIN RISK-FREE

If you don't like the content within your first month,
simply cancel for a full refund.

  • SALES
  • £225 $
    monthly
  • A blog every 2 weeks
    1000+/- word articles
    Target local vendors
    Short social captions
    Outstanding artwork
    20 images per article
  • LETTINGS
  • £225 $
    monthly
  • A blog every 2 weeks
    1000+/- word articles
    Targeting landlords
    Short social captions
    Outstanding artwork
    20 images per article
  • TWIN PACK
  • £350 $
    monthly
  • A blog every week
    Alternating sales/lets
    Unmatched insight
    Unmissable presence
    Continuous content
    Fantastic value

AND DON'T FORGET THE 30 DAY
MONEY BACK GUARANTEE!

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