OUR BLOG
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ARE YOU KILLING YOUR CONTENT?
Killing your content is murderously easy. I know you'd never deliberately send your
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DOES YOUR ESTATE AGENCY SHOW THE LOVE?
It's Valentines week, but love isn't about just one day a year, and it isn't
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TRY THIS HEALTH CHECK FOR YOUR MARKETING
It's World Wellbeing Week, so let's give all your printed and digital content
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SEVEN DEADLY CONTENT SINS: ARE YOU GUILTY?
Have you ever wondered what makes a good blog, what makes a bad
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How To Monetise Your Estate Agent Blog
"The blogs are brilliant, Paul, but how do we monetise them?" It's a smart
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How to keep vendors happy
Things are getting busier: more valuations, more listings, more viewings, more enquiries, more
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Turn your blog into a listings magnet
Every piece of content you write should be aimed at landlords and sellers,
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Reignite your social media in a F.L.A.S.H.
Every agent I speak to says something like "we know we should be
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SHOULD YOU BE “SWITCHING OFF” OVER CHRISTMAS?
There’s quite a bit of “I can’t wait for the holidays” talk at
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OUT OF SINK: FAIRY & COLGATE IN PROPERTY PHOTOS
I've been studying the photos and videos that estate agents post on LinkedIn
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Only accept the instructions you want
Do you ever go to a valuation where you don't want the property?
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What’s the best social media for estate agents?
Should your estate agency be flaunting it on Facebook or inspiring people on
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How to hit the jackpot on social media
Social media for estate agents is a bit of a strange area. In
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Big estate agent marketing mistakes: blogs
As estate agent marketing tools go, a blog is right up there with
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Is your estate agent blog missing 92% of home owners?
Most estate agents use their website to target the big, headline-grabbing keywords in
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Stop posting new listings to your social media
Facebook for estate agents is an incredible resource: the world's biggest audience at
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How can estate agents handle complaints?
Every business gets complaints. In fact, complaints are a sign that you’re in
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Why estate agents should network
Have you noticed how much a recommended person will trust what you say
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How long should your canvassing letters be?
Quick answer: long AND short. Other quick answer: canvassing letters! Don’t bother sending out a
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How estate agents can turn clients into VIPs
One of the most important things for estate agents to do in the
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How to boost your estate agent’s SEO for free
Attracting local homeowners to your website has to be the number one priority
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Estate agent coaching: is that a thing?
You could argue that coaching and consulting and are one in the same
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Are you an evil estate agent? Take the test.
There are times when it's sorely tempting to have a pop at other
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What can estate agents do if homes aren’t selling?
Right now, there's a lot of talk: about property taking longer to sell;
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How to cheat an estate agent
Here's a light-hearted blog piece I wrote for Ralph James Estate Agents in
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What is it with estate agent language?
I've been umming and ahhing over whether to write this post. I've had
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The dangers of pricing property with …995
Remember the 1980s? Wham! Duran Duran. Shoulder pads. Asking prices ending in 995.
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Can you sell more homes in a tough market?
There are reports everywhere at the moment of house sales plummeting, prices falling,
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Seven deadly Instagram wins for estate agents
Estate agents struggle with Instagram even more than they do with Facebook, which
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Street or screen?Property’s new digital battleground
It no longer matters which estate agent has the best high street office.
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Too busy to think about the future of your estate agency?
"In recent weeks we have been bowled over & haven't focussed on anything
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How to launch a cold start estate agency
Getting your new estate agent off to a flying start is absolutely essential.
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Is Brexit dampening your spirits?
I’m getting differing reports from estate agents on the fallout from Brexit. Some of
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Add some spark to your estate agent’s blog – now!
It's all very well putting new property on your website, but what Google
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What does Brexit mean for estate agents?
Let's not get bogged down in whether Brexit is a good or bad
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Does your website play to the right crowd?
How much have you thought about this? Most estate agent's websites feature an
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The high cost of being cheap
Everyone loves a bargain, but the cheapest option isn't necessarily the best value. As