Specialising

A client reminded me this week of something I said when hosting a webinar for ARLA Propertymark last year. It was about specialising.

There’s a feeling in estate agency that specialising is limited to a few select areas of property: things like boats, modernist homes, loft apartments, country estates. But you can specialise in anything you want, regardless of where you work.

Maybe that’s a particular group of streets within your neighbourhood, or it could simply be 1930s semis. There is almost no limit to finding a specialty, and being a recognised specialist immediately adds value, cache and popularity to your estate agency.

I’ve worked in a few specialist agents, from the suburbs to the city fringe, and it made it easier to win the instructions we wanted every single time. So this week’s podcast is all about helping you find your specialty to grow your estate agency.