Does your website play to the right crowd?
How much have you thought about this? Most estate agent's websites feature an almost identical set of pages: property search, about us, buying, selling, renting, contact. The more advanced might have something about their neighbourhood. So, does every estate agent make
The high cost of being cheap
Everyone loves a bargain, but the cheapest option isn't necessarily the best value. As an example, imagine if you said to your clients: we use the cheapest photographer, have a shop at the cheapest end of the high street, employ the