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cold starts

Quizzing the great Christopher Watkin around how he’d go about things if he were opening his own estate agency today.

I always enjoy a chat with Chris and we went into a lot of detail here, so lots of useful stuff for whether you’re looking to open a new estate agency, or improve your existing one.

Among the many subjects we covered are:

the type of agency to open (sales, lettings, or both);
publicising your agency before opening;
the fastest way to win your first instructions;
how to use content marketing properly;
going it alone, or choosing the new self-employed ‘umbrella’ model;
whether being on the high street is important or still viable;
the sort of people to employ in your team;
what sort of tasks you can outsource.

You are thus cordially invited to grab yourself a beverage, find your favourite seat and enjoy!