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With an industry-average response rate of 1 or 2 per 10,000, flyers are one of the least effective estate agency marketing tools, yet estate agents are totally addicted to them. So this episode looks at how to engage with the

What's the all-round offering of your estate agency? This week's episode deals with six factors that make up your proposition to potential clients: 1. big or small agency? 2. high street or digital? 3. specialist or generalist? 4. customer experience. 5. property marketing. 6. public image

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