The dangers of pricing property with …995
Remember the 1980s? Wham! Duran Duran. Shoulder pads. Asking prices ending in 995. Ah, the memories. However, any estate agent using these price tactics in the twenty first century is really not responding to modern property search methods. They’re also losing
Can you sell more homes in a tough market?
There are reports everywhere at the moment of house sales plummeting, prices falling, profits tumbling and a general doom and gloom about the property market. Anyone who has been an estate agent before will recognise those stories because they are rolled
Why do estate agents need to blog?
Like most estate agents, you might not yet run a blog. Or you might have one, but never update it. That could be down to not knowing where to start, or not knowing what a blog is really for. A blog
Seven deadly Instagram wins for estate agents
Estate agents struggle with Instagram even more than they do with Facebook, which is really saying something! In general, social media is a tool that estate agents would clearly like to adopt, but aren't sure how to use. Fortunately, the
Street or screen?Property’s new digital battleground
It no longer matters which estate agent has the best high street office. Today it's the agent with the best online presence who will reach new clients first. As the rise of internet and hybrid estate agents has proved, a fancy
Too busy to think about the future of your estate agency?
"In recent weeks we have been bowled over & haven't focussed on anything but incoming calls & maintenance issues!" - sound familiar? That is an actual quote from a client of mine, this week, telling me why they've abandoned every plan
How to launch a cold start estate agency
Getting your new estate agent off to a flying start is absolutely essential. A lot of the work I do is for people setting up on their own, mostly experienced estate agents who have got to the point, for whatever
Is Brexit dampening your spirits?
I’m getting differing reports from estate agents on the fallout from Brexit. Some of my clients – estate agents and property developers – have had serious problems with large numbers of sales falling through, a massive drop in new applicants registering
Add some spark to your estate agent’s blog – now!
It's all very well putting new property on your website, but what Google really wants is regularly updated and useful content that goes above and beyond the regular day-to-day estate agency stuff. The fastest and easiest way to do this is
What does Brexit mean for estate agents?
Let's not get bogged down in whether Brexit is a good or bad thing. Let's talk about what is best for your business in the aftermath. There is undoubtedly going to be a lot of uncertainty for the property market. For
Does your website play to the right crowd?
How much have you thought about this? Most estate agent's websites feature an almost identical set of pages: property search, about us, buying, selling, renting, contact. The more advanced might have something about their neighbourhood. So, does every estate agent make
The high cost of being cheap
Everyone loves a bargain, but the cheapest option isn't necessarily the best value. As an example, imagine if you said to your clients: we use the cheapest photographer, have a shop at the cheapest end of the high street, employ the