cold starts
Quizzing the great Christopher Watkin around how he'd go about things if he were opening his own estate agency today. I always enjoy a chat with Chris and we went into a lot of detail here, so lots of useful stuff
facebook ads
I spoke with James Cocker of Social Property about Facebook advertising for estate agents. If you were born human you probably find the whole area of facebook ads scary, strange and mysterious, so I spoke to James to shed some much
Home Working
I spoke to the irrepressibly positive Katie Griffin of Sawdye & Harris about running her estate agency from home during lockdown. Katie's company has three offices close to Dartmoor in Devon and we talked about everything from working at home with
The Irresistible Lockdown
How should estate agents behave while everyone is stuck at home? Should they encourage people to put their home up for sale, or is now the time to relate and connect? Can they support their local business community and lay
Turn your blog into a listings magnet
Every piece of content you write should be aimed at landlords and sellers, and it's never been easier for estate agents to communicate with local homeowners long before they think about selling or letting their property. But it’s only the
The Irresistible Newsletter
Your email list is your biggest asset. No other medium allows you to inspire and stay in touch with your past, present and potential clients in one click. But what do you fill your newsletter with to get the best
The Irresistible Flyer
With an industry-average response rate of 1 or 2 per 10,000, flyers are one of the least effective estate agency marketing tools, yet estate agents are totally addicted to them. So this episode looks at how to engage with the
The Irresistible Valuation
The five essential to elements to increasing your conversion rate and being the favourite choice of estate agent BEFORE you ring the bell.
The Irresistible Proposition
What's the all-round offering of your estate agency? This week's episode deals with six factors that make up your proposition to potential clients: 1. big or small agency? 2. high street or digital? 3. specialist or generalist? 4. customer experience. 5. property marketing. 6. public image
Give homeowners exactly what they want
I saw a comment the other day on Linked In saying that a large corporate agent had conducted a survey among homeowners and discovered that people with property only care about themselves. Now, whether that's the only thing homeowners care
Reignite your social media in a F.L.A.S.H.
Every agent I speak to says something like "we know we should be more active on Facebook or Instagram" but they often have no idea why. They either don't use it themselves; don't know how it works; aren't sure how
An introduction to The Irresistible Lister podcast.
This channel is dedicated to helping you become the number one estate agent in your neighbourhood. The casts will cover every aspect of running an estate agency so you can become your local favourite and will include valuation techniques, specialisms,
SHOULD YOU BE “SWITCHING OFF” OVER CHRISTMAS?
There’s quite a bit of “I can’t wait for the holidays” talk at this time of year, and indeed before most people go on vacation. Given the way it’s often expressed, it’s pretty clear there’s something about with the way
OUT OF SINK: FAIRY & COLGATE IN PROPERTY PHOTOS
I've been studying the photos and videos that estate agents post on LinkedIn to showcase their marketing prowess. What I've noticed are some national trends that shocked me at first, but seeing as they are used by so many estate
Only accept the instructions you want
Do you ever go to a valuation where you don't want the property? Maybe it doesn't fit with your image or your marketplace; maybe it's even decorated in a style you don't want to put on your website? Perhaps it's