What’s the best social media for estate agents?
Should your estate agency be flaunting it on Facebook or inspiring people on Instagram? Should you be tweeting on Twitter, parading yourself on Pinterest or finding another way altogether? The best place to start is to question what you want to
How to hit the jackpot on social media
Social media for estate agents is a bit of a strange area. In the modern world, your Instagram feed or Facebook page have the potential to win tons of new clients and tens of thousands of pounds for a teeny
Big estate agent marketing mistakes: blogs
As estate agent marketing tools go, a blog is right up there with the greats, but it's remarkably easy to blog about entirely the wrong thing. So don’t feel bad if you’re doing it as well. Most estate agents I speak
Is your estate agent blog missing 92% of home owners?
Most estate agents use their website to target the big, headline-grabbing keywords in the hope of capturing the attention of potential clients. I'm sure your website is perfectly optimised to reach anyone searching for estate agents in your area, but
Stop posting new listings to your social media
Facebook for estate agents is an incredible resource: the world's biggest audience at your fingertips. So anyone liking your page must want to know about your latest instructions, right? Err, no. What Facebook for estate agents ISN'T for There is no evidence
How can estate agents handle complaints?
Every business gets complaints. In fact, complaints are a sign that you’re in business! There seems to be a denial in every industry about embracing complaints, as though it’s best not to talk about them and certainly not to have a
Why estate agents should network
Have you noticed how much a recommended person will trust what you say immediately and without questions? Recommended clients are the best you can get because their trust in you comes before they talk to you, because someone they already
How long should your canvassing letters be?
Quick answer: long AND short. Other quick answer: canvassing letters! Don’t bother sending out a canvassing letter if you’re not going to make it part of a longer campaign. An estate agent really needs to be sending out letters at regular intervals
How estate agents can turn clients into VIPs
One of the most important things for estate agents to do in the battle for recommendations and recognition in their neighbourhood is to involve themselves in the local community. There are the obvious options including school sponsorships and the like,
How to boost your estate agent’s SEO for free
Attracting local homeowners to your website has to be the number one priority of any estate agent. With more and more people searching the web for everything related to property and local lifestyle, it’s essential for estate agents to increase
Estate agent coaching: is that a thing?
You could argue that coaching and consulting and are one in the same thing, but I think the difference lies – as with so many things – in perception. Consulting, rightly or wrongly, does come with an image of stuffy corporate
Are you an evil estate agent? Take the test.
There are times when it's sorely tempting to have a pop at other estate agents in your area, or to compare them in a negative light, or to deride customers and clients. While it might be human, understandable and often
What can estate agents do if homes aren’t selling?
Right now, there's a lot of talk: about property taking longer to sell; about buyers not committing; about the market being a generally tougher place. So what can you do when it all slows down? Well, you have to keep moving.
How to cheat an estate agent
Here's a light-hearted blog piece I wrote for Ralph James Estate Agents in Redhill, Surrey after a buyer and seller got together in an attempt to diddle the agent out of their fees. The article was then picked up and
What is it with estate agent language?
I've been umming and ahhing over whether to write this post. I've had the idea for ages but have wondered whether it might get taken the wrong way. Hopefully not. So, I think estate agents can't spell. I don't think it's